Industry and government launch new Monitoring Program to track progress towards 2025

Subject: 2025 Targets
27 October 2020

The Australian Packaging Covenant Organisation (APCO) has today released the program that maps the framework for measuring Australia’s progress towards the 2025 National Packaging Targets (2025 Targets).


The program was announced online at the AIP Australasian Packaging Conference, during the keynote panel discussion facilitated to launch the new 2025 National Packaging Targets Monitoring Program. The program identifies the seven strategic intervention points that are essential to manage to ensure the successful delivery of the 2025 Targets.


Leading figures from industry and government joined the panel session to discuss the impact of the new program, including:

  • Margaret Stuart, Head of Corporate and External Relations at Nestlé Oceania
  • Jeff Maguire, Group Head of CDS Development & Implementation at Coca-Cola Amatil
  • Terence Jeyaretnam, Climate Change & Sustainability at EY
  • Cameron Colebatch, Director-Plastics, Packaging and Food Waste Section at the Department of Agriculture, Water and the Environment
  • Paul Klymenko, CEO at Planet Ark
  • Phil Preston, Facilitator of the Collective Action Group
  • Helen Lewis, Helen Lewis Research
  • Fiona Baxter, General Manager Sustainability, Aseleo Care.


Brooke Donnelly, CEO, APCO commented: “The new monitoring program has been welcomed by representatives from across the packaging value chain, including major brands, retailers and business associations, the waste and recycling industry, and the environmental community. The program will provide insight at regular intervals into how well Australia is progressing towards achieving the 2025 Targets, ensuring change is sufficient to achieve critical milestones. The program also highlights early intervention points to enable the system to pivot to alternative approaches if required to ensure successful outcomes.”


Justin Frank, Chief Sustainability and Communications Officer, SUEZ Australia and New Zealand, said: “The old adage of ‘what gets measured, gets managed’ could not be more apt. Monitoring data and turning it into information and insights, is critical to make informed decisions on where interventions are needed to drive forward more circular economy focused outcomes including; eliminating single use plastic, recovering more recycled materials, reusing those recycled materials and importantly stimulating those domestic offtake markets”.


Margaret Stuart, Head of Corporate and External Relations, Nestlé Oceania: “As we move forward, it’s critical that everyone through the packaging value chain understands what needs to be done and works together. The Monitoring Program gives a useful framework to help everyone understand both the progress that is being made, and where we might need to change our direction. This will help us meet the 2025 National Packaging Targets.”


Lok-Man Shu, Group Environment Manager, David Jones and Country Road Group commented:

“Whilst individual signatories will continue to contribute towards the National Packaging Targets, the monitoring program will provide industry and Government insights into our overall progress and most importantly, support strategic intervention to help signatories deliver on the 2025 targets as a collective.”


Phil Preston, Collective Action Group Chair, said: “To have so many stakeholders in a project is challenging and therefore a transparent and effective monitoring process reduces delivery risk. The framework ensures we have this clear view and that we can proactively make adjustments if or when they are needed."


Paul Klymenko, CEO of Planet Ark commented: “Having the monitoring program provide transparent evidence-based reporting regularly will build confidence amongst all stakeholders, most importantly consumers. This will encourage them to play their vital role in the recycling process and drive positive environmental outcomes for all.”


You can read the 2025 National Packaging Targets Monitoring Program document here.


-ENDS –


About APCO

The Australian Packaging Covenant Organisation (APCO) is a not for profit organisation leading the development of a circular economy for packaging in Australia. APCO works with governments, businesses and other organisations from across Australia’s large and complex packaging value chain to develop the insights, resources and programs that are needed to build a sustainable national packaging ecosystem. In 2018, APCO was endorsed by government to lead the delivery of Australia’s 2025 National Packaging Targets and ensure all packaging is reusable, recyclable or compostable by 2025. To achieve this goal, APCO is working closely with government and industry to deliver a range of sustainable design, recycling, waste to landfill reduction and circular economy projects. Recognised as one of Australia’s leading product stewardship organisations with a strong national and global collaborative network, APCO is committed to reducing the environmental impact of packaging on Australian communities by moving towards a circular economy.


About the 2025 National Packaging Targets.

The 2025 targets were launched by government and industry in 2018, providing a clear mandate to deliver a new sustainable pathway for packaging in Australia. The four targets, to be achieved by 2025, are:

  • 100% reusable, recyclable or compostable packaging
  • 70% of plastic packaging being recycled or composted
  • 50% of average recycled content included in packaging
  • The phase out of problematic and unnecessary single-use plastics packaging.