The Australasian Recycling Label Program for Small-to-Medium Enterprises

The SME ARL Campaign is a new program designed to support small to medium-sized enterprises (SMEs) to make the switch to using the Australasian Recycling Label (ARL).


The SME ARL Campaign aims to raise awareness among SMEs about the benefits of adopting the ARL on their packaging. Through the campaign, APCO aims to grow the community of hundreds of businesses who are already providing accurate recycling information to Australian consumers.


The campaign will be delivered in close partnership with the Australian Institute of Packaging (AIP), the National Retail Association (NRA) and the Australian Food and Grocery Council (AFGC). The project received grant funding from the Australian Government, to support SMEs improve the sustainability of their packaging and to adopt the ARL on their packaging.


ARL Marketplace 

One of the core features of the campaign is the ARL Marketplace – a dedicated educational platform to provide SMEs with the information they need to start using the ARL on their packaging. Throughout 2022, the ARL Marketplace will be home to a range of free sustainable packaging tools and resources to help SMEs build more sustainable packaging practices into their businesses.


From 2023, the ARL Marketplace will also offer a new and convenient way for SMEs to source packaging that is ready to label with the ARL. When an SME visits the ARL Marketplace, they will be able to select from a range of ready-to-label packaging formats from participating vendors and suppliers. 


What does the SME ARL Campaign involve?

A variety of free educational tools, resources and events will be available to support small business owners to put the ARL on their packaging and build more sustainable packaging practices into their businesses. This includes:

·      Training modules – Engaging and educational online training videos to help SMEs learn about the benefits of the ARL and sustainable packaging.

·      Events – A range of free events and webinars to help SMEs learn more about the program and its benefits.

·      Resources – SME excusive resources, including case studies, fact sheets, animations, and action guides.


Register your interest and stay informed about the ARL and ARL Marketplace at  


Got any questions? Contact us at today!