Driving Change with the Collective Impact Model

APCO and its network of partners are working to transform the way packaging is managed in Australia and the wider region. Our vision is a packaging value chain that collaborates to keep packaging materials out of landfill and retains the maximum value of the materials, energy and labour within the local economy.


Achieving this vision will require fundamental changes to the way packaging is manufactured, used, collected and reprocessed into new packaging or products. 


Delivering such systemic transformation will require a highly inclusive approach that drives participation from a diverse range of stakeholders from across Australia’s complex packaging value chain. It is vital that these organisations commit to a common agenda to address this complex social, economic and environmental issue. Stakeholders cannot work in isolation to solve these problems.


To achieve this, APCO delivers its work using the established and highly inclusive approach known as the Collective Impact Framework. 


Developed in 2011, the Collective Impact Framework is a powerful cross-sector collaboration tool that is being used to tackle complex social and environmental challenges in communities all over the world. 


The model recognises that behind any social issue, there is usually a diverse range of organisations that are working to deliver change, often in isolation from one another. The Collective Impact Framework calls upon these different actors to collaborate in a structured way towards shared outcomes.


The Collective Impact Framework is embedded in the operational activities of APCO through the Collective Impact model. This model is a structured approach to problem-solving that consists of five core criteria:

Common
Agenda
Measuring
Results
Consistently
Continuous
Communication
Mutually
Reinforcing
Activites
Backbone
Organisation

Common Agenda

All participants have a shared vision for change, including a common understanding of the problem and a joint approach to solving it through agreed actions.


APCO:

Achieving the 2025 National Packaging Targets is Australia’s common agenda.

Continuous Communication

Consistent and open communication is needed across the many players to build trust, assure mutual objectives, and create common motivation


APCO:

Continuous communication is achieved through advisory groups and the Collective Action Group which drive transparency and shared communication.

Backbone Function

Creating and managing Collective Impact requires dedicated staff with specific skills to co-ordinate participating organisations and agencies.


APCO:

The co-ordinating (backbone) organisation for the delivery of the 2025 National Packaging Targets.

Mutually Reinforcing Activities

Participant activities must be differentiated while still being co-ordinated through a mutually reinforcing plan of action.


APCO:

Activities are mutually reinforced through collaborative projects and strategically aligned activities across the packaging value chain.

Shared Measurement System

Collecting data and measuring results consistently across all participants ensures that efforts remain aligned and participants hold each other accountable.


APCO:

Shared research and benchmarking allows the consistent measurement of progress toward the 2025 National Packaging Targets.

Common Agenda

All participants have a shared vision for change, including a common understanding of the problem and a joint approach to solving it through agreed actions.


APCO:

Achieving the 2025 National Packaging Targets is Australia’s common agenda.

Continuous Communication

Consistent and open communication is needed across the many players to build trust, assure mutual objectives, and create common motivation


APCO:

Continuous communication is achieved through advisory groups and the Collective Action Group which drive transparency and shared communication.

Backbone Function

Creating and managing Collective Impact requires dedicated staff with specific skills to co-ordinate participating organisations and agencies.


APCO:

The co-ordinating (backbone) organisation for the delivery of the 2025 National Packaging Targets.

Mutually Reinforcing Activities

Participant activities must be differentiated while still being co-ordinated through a mutually reinforcing plan of action.


APCO:

Activities are mutually reinforced through collaborative projects and strategically aligned activities across the packaging value chain.

Shared Measurement System

Collecting data and measuring results consistently across all participants ensures that efforts remain aligned and participants hold each other accountable.


APCO:

Shared research and benchmarking allows the consistent measurement of progress toward the 2025 National Packaging Targets.

Read more about how the Collective Impact Model Read more about how the Collective Impact Model is helping Australia to reach the 2025 National Packaging Targets.