Wednesday, 27 April 2022

The latest report into consumer insights about recycling reveals that two thirds of Australians want more information about how to recycle right and that three quarters want the Australasian Recycling Label (ARL) to be on all packaging.

Released today, the second edition of the Australasian Recycling Label Consumer Insights Report by the Australian Packaging Covenant Organisation (APCO) in partnership with Planet Ark, was developed to better understand attitudes and behaviours towards recycling.

Insights revealed include:

  • 76% of consumers see regularly recycling as the most obvious way to help the environment,
  • 64% of consumers want more information about what can and can’t be recycled,
  • 65% see brands and product producers as responsible for providing accurate packaging recycling information,
  • 75% of consumers are aware of the ARL,
  • The largest growth in awareness of the ARL is among 16-24 year olds, increasing from 82% to 91%.


Brooke Donnelly, APCO CEO, says, “The importance of the Australasian Recycling Label Consumer Insights Report cannot be overstated. Having a comprehensive understanding of consumers awareness, perceptions, trends and confusion related to recycling behaviours is integral to creating valuable change.

“The continued growth of the ARL Program since its launch in 2018 has been tremendous. The Program now counts hundreds of Australia’s best known businesses among its Membership and has been widely endorsed by all levels of Government, along with being recognised as a world-leading consumer education initiative in a report by the UN Environment Programme.

“We are incredibly thankful to each of the Program’s members who are helping consumers correctly recycle their household packaging and are looking forward to welcoming many more as we encourage brand owners and packaging manufacturers to register with the ARL Program.”

Rebecca Gilling, Planet Ark co-CEO, says the report once again highlights that consumers want to recycle right and how important it is that they have widespread access to accurate recycling information.


Gilling says, “Misinformation and confusion are critical factors to overcome when it comes to improving recycling behaviour. Bad habits and beliefs take time to untangle. That is why trust, strategic education and the Australasian Recycling Label are such important elements for changing behaviour at the bin.”


“Awareness of the ARL has dramatically increased over the past four years, with 3 out of 4 Australians now recognising the label. That is thanks to the huge growth in the amount of packaging showing the ARL, investment in promotions through digital and non-digital platforms, as well as local government waste educators championing the program. But there are still plenty of knowledge gaps to fill.”







Conor Nastasi

Horizon Communication Group

02 8572 5600

0413 305 568



The Australasian Recycling Label Program is an on-pack labelling scheme that helps consumers to recycle correctly and supports businesses to correctly design for, label and communicate about packaging recyclability. The ARL Program was developed in 2018 by APCO (Australian Packaging Covenant Organisation), Planet Ark and PREP Design. Since the launch of the label in September 2018, more than 750 organisations have joined the ARL Program, including many of Australia’s best-known brands and retailers, with tens of thousands of products already carrying the label in market.


For more information about the ARL:



Planet Ark Environmental Foundation is an Australian not-for-profit organisation with a vision of a world where people live in balance with nature. Established in 1992, it is one of Australia’s leading environmental behaviour change organisations with a focus on working collaboratively and positively. Planet Ark promotes and creates simple, positive environmental actions – for everyone.



APCO is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. APCO is the agency charged by government to deliver Australia’s 2025 National Packaging Targets and make all packaging reusable, recyclable or compostable by 2025. To achieve this goal, APCO is working closely with government and industry to deliver a range of sustainable design, recycling, waste to landfill reduction and circular economy projects. Recognised as one of Australia’s leading product stewardship organisations with a strong national and global collaborative network, APCO is committed to reducing the environmental impact of packaging on Australian communities by moving towards a circular economy.


For more information about APCO: